Reef Gear

BRS Fresh (livestock)

brsfresh.com

Retailer

🇺🇸 Minneapolis, MN · ships Continental US only

BRS's livestock arm — same operational rigor as their gear business. Strong on aquacultured frags + Tenecor lineage.

direct 7d cookie est. 2020

Bulk Reef Supply

bulkreefsupply.com

Retailer

🇺🇸 Minneapolis, MN · ships US, Canada, Intl (limited)

The reef hobby's most trusted equipment retailer — also a content powerhouse via BRStv. Best for SPS-focused builds and premium dosing.

direct 7d cookie est. 2005

AquaCave

aquacave.com

Retailer

🇺🇸 Skokie, IL · ships US + Intl ground

One of the oldest active reef retailers. Deep Fauna Marin + Tropic Marin inventory; fast lead times on European reef chemistry brands.

via ShareASale 5% est. 1995

CoralVue (distributor)

coralvue.com

Retailer

🇺🇸 Mandeville, LA · ships US (wholesale to dealers)

US distributor for Tunze, Maxspect, Aquaforest, IceCap — the upstream supplier behind many of the brand-name items you see at retail.

direct est. 2005

Premium Aquatics

premiumaquatics.com

Retailer

🇺🇸 Indianapolis, IN · ships US + Canada

Old-school reef shop with a curator's eye — they only stock what works. Strong on Tunze, Maxspect, and Aquaforest.

direct est. 1995

SaltwaterAquarium.com

saltwateraquarium.com

Retailer

🇺🇸 Cumming, GA · ships US + Intl

Strongest US source for the full Fauna Marin bacto + dosing line. Family-run, ships fast, supports independent retailers.

via ShareASale est. 2003

Aquaforest USA

aquaforest.eu

Retailer

🇵🇱 Brzesko, Poland (US ops) · ships Worldwide via dealers

Polish manufacturer — their probiotic + balling system challenges traditional Fauna Marin and Triton methods. Strong R&D pipeline.

direct est. 2014

Fresh n Marine

freshnmarine.com

Retailer

🇺🇸 Ocala, FL · ships Continental US

Niche family shop — carries oddball brands like Hailea chillers that BRS/Premium have dropped. Best deal hunter for budget reef gear.

direct est. 2010

Reef Supplies Canada

reefsupplies.ca

Retailer

🇨🇦 Mississauga, ON · ships Canada + US

Best source for Fauna Marin niche treatments (Recon X, AEFW-X) that US shops don't carry — Canadian distribution gets EU products faster.

direct est. 2012

Marine Depot

marinedepot.com

Retailer

🇺🇸 Anaheim, CA (now BRS) · ships See BRS

Once the second-largest US reef retailer — acquired by BRS in 2021. All inventory + affiliate redirects to bulkreefsupply.com.

est. 1998

Cali Kid Corals

calikidcorals.com

Retailer

🇺🇸 San Diego, CA · ships Continental US

93% auction-driven business model — bidders compete on rare frags. Higher bid pressure means traffic referrals translate directly to seller revenue.

direct est. 2014

The Coral Shop AU

thecoralshopau.com

Retailer

🇦🇺 Brisbane, QLD · ships Australia only

The only major Aussie shop in our catalog. Closer to Bali/Indo wild-collected lineages than US shops — shorter genetic chain on hot pieces.

direct est. 2013

Top Shelf Aquatics

topshelfaquatics.com

Retailer

🇺🇸 Greenville, NC · ships Continental US

Premium WYSIWYG specialist — every coral photographed under reference lights. The "Wirecutter pick" of the WYSIWYG market.

direct est. 2010

World Wide Corals

worldwidecorals.com

Retailer

🇺🇸 Orlando, FL · ships Continental US

The most iconic US reef brand — known for one-of-a-kind designer SPS lines. WWC-branded morphs (Bali Tort, Cali Tort) set price floors industry-wide.

direct est. 2008

Cherry Corals

cherrycorals.com

Retailer

🇺🇸 Saint Charles, IL · ships Continental US

Reef2Reef community-darling shop — Jamie Cherry has cult following for fragging integrity + honest size descriptions.

direct est. 2010

Krakking Korals

krakkingkorals.com

Retailer

🇺🇸 Manchester, NH · ships Continental US

Family-run fixed-price shop (no auctions) — predictable pricing makes it easier for first-time buyers vs. the auction game.

direct est. 2015

Reef Exclusive

reefexclusive.com

Retailer

🇺🇸 Long Island, NY · ships Continental US

Best trade-name diversity in any single shop — 174+ torch varieties, 208+ acan, 231+ acro. The breadth play.

direct est. 2012

Tidal Gardens

tidalgardens.com

Retailer

🇺🇸 Copley, OH · ships Continental US

Maricultured & aquacultured coral pioneer — Than Thein's shop is also a leading reef YouTube channel (1.5M+ subs).

direct est. 2006

Vivid Aquariums

vividaquariums.com

Retailer

🇺🇸 Anaheim, CA · ships Continental US

Widest taxonomic spread (36+ genera in stock at any time) — designer LPS specialist. Strong on Australian + Indo Indo trade.

direct est. 2014

Jason Fox Signature Corals

jasonfoxsignaturecorals.com

Retailer

🇺🇸 Sacramento, CA · ships Continental US

Industry celebrity — Jason Fox's named morphs ("JF Frostbite Acan", "JF Jack-O-Lantern Lepto") fetch premium prices indefinitely.

direct est. 2010

Reefs2Go

reefs2go.com

Retailer

🇺🇸 Largo, FL · ships Continental US

Volume + budget pricing. Frag packs starting at $50 — best for first-tank starter collections, not high-end designer pieces.

direct est. 2008

Battle Corals

battlecorals.com

Retailer

🇺🇸 Tampa, FL · ships Continental US

Ultra-premium aquacultured Acropora ($4K+ avg/colony). Pat Carey's focus on captive-grown lineages makes Battle the trade's "Champagne shelf."

direct est. 2009

LiveAquaria

liveaquaria.com

Retailer

🇺🇸 Rhinelander, WI (Petco) · ships Continental US

Largest US online livestock retailer. Diver's Den arm sources WYSIWYG specimens — significantly better quality than the standard catalog.

via Impact.com 2% 7d cookie est. 1997

Saltwaterfish.com

saltwaterfish.com

Retailer

🇺🇸 Fort Lauderdale, FL · ships Continental US

One of the original online fish retailers. Quarantine + acclimation policies are documented — useful for showing buyers what they're getting.

direct est. 1998

Diver's Den (LiveAquaria)

liveaquaria.com

Retailer

🇺🇸 Rhinelander, WI · ships Continental US

WYSIWYG arm of LiveAquaria — pre-conditioned, photographed live, individually priced. The premium tier most experienced hobbyists actually buy from.

via Impact.com est. 2004

Petco / PetSmart

petco.com

Retailer

🇺🇸 San Diego, CA / Phoenix, AZ · ships US (in-store + ship)

Mass-market — most reefers skip them, but they're where new hobbyists buy their first tank. Affiliate volume comes from the entry-level pipeline.

via Impact.com est. 1965

Quality Marine

qualitymarine.com

Retailer

🇺🇸 Los Angeles, CA · ships Wholesale only (US)

Largest US livestock wholesaler — supplies most of the retail shops you see. Sustainability + collection-station transparency lead the industry.

direct est. 1980

Tropical Marine Centre (UK)

tmc-ltd.co.uk

Retailer

🇬🇧 Chorleywood, UK · ships UK + EU wholesale

The UK's LiveAquaria — direct relationships with reef collection stations across Indo, Phil, Aus. Sets EU livestock standards.

direct est. 1970

Amazon Associates

affiliate-program.amazon.com

Retailer

🇺🇸 Seattle, WA · ships Marketplace-by-marketplace

Covers every minor reef brand (Hailea, Jebao, Hikari) at 3%. Volume game, not margin — but you're monetizing tail-of-the-long-tail traffic.

3% 1d cookie est. 1996

Awin

awin.com

Retailer

🇩🇪 Berlin, Germany · ships EU + UK focus

EU/UK-focused — best route to reach European reef shops. $5 application fee (refunded with first commission) keeps spam publishers out.

est. 2000

CJ Affiliate

cj.com

Retailer

🇺🇸 Santa Barbara, CA · ships Global

Oldest US affiliate network. Tougher screening than ShareASale; pays out reliably but has fewer reef-specific merchants.

est. 1998

Impact.com

impact.com

Retailer

🇺🇸 Santa Barbara, CA · ships Global network

Premium affiliate network — LiveAquaria, Petco, Diver's Den, Chewy all live here. Best dashboard in the industry; tax docs streamlined for intl publishers.

est. 2008

Lazada Affiliates (TH)

lazada.co.th

Retailer

🇸🇬 Singapore (Alibaba subsidiary) · ships SE Asia (6 markets)

Direct monetization for Thai-market reef gear (Hailea, Jebao, PetLife, WaveReef). Cookie windows short (1-7 days); optimize for impulse-buy SKUs.

4% est. 2012

ShareASale

shareasale.com

Retailer

🇺🇸 Chicago, IL · ships Global

Where smaller reef merchants run their programs. Lower friction than Impact for first-time publishers, but more variable merchant quality.

est. 2000

Shopee Affiliate (TH)

shopee.co.th

Retailer

🇸🇬 Singapore (Sea Limited) · ships SE Asia + TW

Outpaced Lazada in TH market — broader seller selection, lower price points. Native shopping UX is mobile-app-first.

5% est. 2015

Aqua Illumination (Hydra)

aquaillumination.com

Retailer

🇺🇸 Iowa, US · ships Dealer-only (global)

Hydra LED line dominates the mid-tier reef lighting market — sub-$1K segment where Radion and Kessil are too premium for most.

direct est. 2009

EcoTech Marine (Radion / VorTech)

ecotechmarine.com

Retailer

🇺🇸 Bethlehem, PA · ships Dealer-only (global)

Premium reef lighting + flow brand. Radion XR30/XR75 are the gold standard for SPS coloration; VorTech MP10/40/60 dominate wireless pumps.

direct est. 2003

Kessil

kessil.com

Retailer

🇺🇸 Hayward, CA · ships Dealer-only (global)

Dense-matrix LED pioneer. A360X/AP9X give the iconic "shimmer" Radions can't match — best paired with T5 supplementation.

direct est. 2009

Maxspect

maxspect.com

Retailer

🇭🇰 Hong Kong · ships Dealer (CoralVue in US)

Gyre powerhead patent-holder — invented the cross-tank flow paradigm. Their bio-block + reef bacteria line punches above its price point.

direct est. 2009

Neptune Systems

neptunesystems.com

Retailer

🇺🇸 Morgan Hill, CA · ships Dealer-only (global)

Apex controller is the industry standard — open API + Fusion cloud platform means it integrates with every modern reef accessory.

direct est. 2002

Tunze

en.tunze.com

Retailer

🇩🇪 Penzberg, Germany · ships Dealer-only (global)

German engineering benchmark — DOC skimmers + Nanostream powerheads are the longest-running designs in the hobby (15+ years on the same SKU).

direct est. 1957